2020 NFL Draft

The year-over-year increase in the average viewing in-home audience of the first night of the NFL Draft of 5.7 million was the result of the majority of last year’s OOH audience of 6.9 million, according to Tunity Analytics, now viewing at home. Stay-at-home orders played a significant role in the increased amount of in-home viewers and, as a result, the decreased amount of OOH viewers. This strong viewing segment will be back and viewing OOH as we return to normalcy.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.