Academy Awards

The awards season ended Sunday night with the 2019 Oscars, which aired on ABC. The 91st Academy Awards averaged 3,900,000 Out-of-Home (OOH) viewers, according to Tunity Analytics, and claimed the top spot of Tunity Analytics Top Ten. As we’ve seen all season, OOH audiences tune in to award shows in big numbers. Further, the decision to go host-less seems to have been a good decision.

ESPN claimed five spots of the Tunity, two of which were Duke basketball games. The infamous Zion Williamson shoe explosion game against UNC averaged 2,818,000 OOH viewers while their next game against Syracuse averaged 1,117,000 OOH viewers. NASCAR on Fox, PGA Tour golf on NBC, and Champions League soccer all claimed spots as well.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.