ALCS Attracts OOH Viewers

The MLB and NFL enjoyed a strong week last week among OOH viewers. The three MLB programs to crack the Tunity Analytics Weekly National OOH Viewer Rankings were ALCS Games 3, 6 and 5, also the three most-watched MLB playoff games thus far, respectively. 


The other seven programs to make the Top Ten were all NFL. The Week 6 Monday Night Football matchup between the Lions and Packers was the second most-watched MNF game of the season and claimed the fourth spot on the Top Ten. The Week 7 Sunday Night Football game between the Eagles and Cowboys was the third most-watched SNF game of the season and grabbed the fifth spot on the Top Ten. 

The Top Ten Non-NFL Programs had a little bit of everything from baseball to wrestling to politics. WWE Backstage on FS1 averaged 1.44MM OHH viewers, good for the seventh spot. The CNN Democratic Debate took home the eighth spot with an average OOH audience of nearly 1.4MM.


SportsCenter with Scott Van Pelt, which followed Monday Night Football, averaged 1.17MM OOH viewers and snagged the ninth spot. College football games landed the fourth, sixth and tenth spots. Florida-South Carolina on ESPN averaged 1.89MM OOH viewers, the eighth most-watched college football game of the season and third most-watched game on ESPN. 


Fox’s Animation Domination claimed the top three programs and four in total on this week’s Top Ten Entertainment. Football is aired on Fox all afternoon and into the evening, followed by The Simpsons, Bless the Harts and Bob’s Burgers, keeping OOH viewers entertained into the night. The Masked Singer was the fourth Fox program to make the Top Ten, taking the eighth spot. NBC and CBS each had three programs to make the Top Ten. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.