Award Shows, HGTV

Award Shows

OOH viewers continue to come out in large numbers for award shows. The 77th Annual Golden Globes on NBC on Sunday, January 5th averaged 2.45MM OOH viewers. As we noted last year, the NFL lead-in may have played a factor in capturing OOH viewers. The 62nd Annual Grammy Awards on CBS this past Sunday averaged 1.71MM OOH viewers – the most-watched program of the week among OOH viewers. 



We saw in 2019 that OOH viewers took interest in HGTV programs, home makeover shows in particular, and that trend has continued so far in 2020 as three HGTV programs cracked the Top Ten Entertainment for the week of December 30th, one for the weeks of January 6th and 13th and two for the week of January 20th. The shows that have made Top Tens include Beach Hunters, Fixer Upper, Good Bones and Beachfront Bargain Hunt


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.