Bicoastal World Series Leads to Significant Viewership

The MLB World Series and the NFL contributed to FOX occupying eight spots on this week’s Top Ten for Out-of-Home audiences, according to Tunity Analytics. The largest average OOH audience for the World Series was the Tuesday opening game at 3,916,000 viewers. This was up 50% from the highest game in the League Championship Series between the Dodgers and the Brewers on Oct 20th. All five games of World Series made the Top Ten for the week. The remaining five programs in the Top Ten were all NFL.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.