Clemson’s Rout of Alabama Draws Massive OOH Audience

The College Football National Championship drew an enormous Out-of-Home TV audience to ESPN averaging a whopping 10,533,000 viewers, according to Tunity Analytics. This was greater than any individual NFL playoff game this postseason thus far. As large a number this was, it still represented a 5% decrease from the previous year. The Simpsons claimed the tenth spot, again demonstrating the power of a strong lead-in in getting coverage on sets in OOH locations.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.