CNN’s Detroit Democratic Debates Deliver 1.9MM and 2.3MM Out-of-Home Viewers

CNN’s two-night Democratic Presidential debates averaged 1.9MM and 2.3MM OOH viewers on Tuesday, July 30 and Wednesday, July 31 (8-10:43 PM, ET) respectively.  This second round of Democratic debates was hosted live from the Fox Theatre in Detroit and moderated by Jake Tapper, Dana Bash, and Don Lemon. Over the two nights, CNN’s Democratic debates ranked #1 out of all OOH programs. The bulk of the OOH viewership for both nights occurred in gyms, restaurants, and bars with 42% and 44%, respectively.

 

On night one, the OOH viewership was 50% A25-54 and skewed 68% male and 32% female. On night two, the viewership was 45% A25-54 and skewed 69% male and 31% female.CNN’s post-debate analysis show (10:43 PM – 2 AM, ET) averaged 339,000 on night one, and 460,000 OOH viewers on night two.

 

CNN’s Detroit debates delivered nearly +20% more OOH viewers on night one and nearly +10% more OOH viewers on night two compared to the first set of Democratic Presidential debates in late June.  The two nights combined also outperformed coverage of Robert Mueller’s Congressional testimony on July 24 by a whopping +117%.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.