Cohen Hearings, CNN Dominate Top Ten

Out-of-Home audiences tuned in to hear Michael Cohen’s testimony last Wednesday as eight slots of the Tunity Top Ten were related to the hearings. According to Tunity Analytics, the hearings peaked during the 11am hour as 2,608,000 OOH viewers watched CNN to hear what Michael Cohen, President Trump’s former personal attorney, had to say about his former boss.

Rounding out the Top Ten were sporting events on CBS and ESPN. Kentucky-Tennessee men’s basketball and UFC 235 averaged 1,169,000 and 1,041,000 OOH viewers, respectively.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.