College Basketball Returns, NBA Rolls

The college basketball season is upon us. The season kicked off on 11/5 on ESPN as Kansas took on Duke followed by Kentucky-Michigan State. The Kansas-Duke game averaged 1.34MM OOH viewers and peaked at 7:59 PM with 1.56MM OOH viewers. The Kentucky-Michigan St game averaged 817k OOH viewers and peaked at 9:33 PM with 1.19 MM OOH viewers. 


The NBA season continues to average strong OOH audiences. See below for the top five most-watched NBA games of the season among OOH viewers thus far. Lebron’s Lakers and the Kawhi’s Clippers each have three games in the top five. 


Rank Date Time Game Network 000s
1 10/22/19 10:30 PM Lakers vs Clippers TNT 1,480
2 11/1/19 9:30 PM Lakers vs. Mavericks ESPN 774
3 11/13/19 10:00 PM Warriors vs. Lakers ESPN 673
4 11/13/19 7:30 PM Clippers vs. Rockets ESPN 623
5 10/24/19 10:30 PM Clippers vs Warriors TNT 600


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.