Championship Week Grabs OOH Viewers’ Attention

Football, football and more football. American’s favorite sport swept the Tunity Analytics Weekly National Out-of-Home Viewer Rankings, with the NFL accounting for seven programs and college football three. 


The SEC Championship game between LSU and Georgia on CBS averaged 4.49MM OOH viewers and peaked at 4:43 PM with 6.05MM OOH viewers. The Big Ten Championship game between Ohio State and Wisconsin on FOX averaged 2.73MM OOH viewers and peaked at 9:28 PM with 3.12MM OOH viewers. These two games were the third and eighth most-watched college football games of the season among OOH viewers, respectively. 


In addition to the SEC and Big Ten Championship games, the Big 12 and PAC 12 Championship games on ABC also made the Top Ten Non-NFL. The Big 12 Championship game between Baylor and Oklahoma averaged 2.11MM OOH viewers and peaked at 3:38 PM with 3.58MM OOH viewers. The PAC 12 Championship game between Utah and Oregon averaged 1.53MM OOH viewers and peaked at 8:51 PM with 2.08MM OOH viewers.


60 Minutes, SportsCenter with Scott Van Pelt and Pardon the Interruption all made the Top Ten as well as they all averaged over 1MM OOH viewers, with 60 Minutes averaging nearly 2MM. 


God Friended Me, a regular on the Top Ten Entertainment, claimed the top spot this week as it averaged nearly 400k OOH viewers. Other familiar faces also making the Top Ten include NCIS: LA, Love It or Leave It, SWAT, Magnum PI and Madame Secretary. Christmas in Rockefeller Center, an annual show on NBC celebrating the lighting of the Christmas tree in Rockefeller Center, snagged the third spot on the Top Ten averaged nearly 200k OOH viewers. In total, CBS accounted for six programs, HGTV two and ABC and NBC one apiece. 



Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.