College Football Grabs its Share of the Top Ten

Alabama-LSU drew a huge Out-of-Home audience, according to Tunity Analytics. Despite being a noncompetitive affair, the game averaged 3,493,900 OOH viewers for CBS on Saturday night. This college game averaged a larger audience than the two NFL late games on CBS as well as Thursday Night Football on NFL Network/FOX. As strong as it was, it could have gone through the roof had it been a closer contest as the game reached its peak OOH audience at 8:30PM with 4.946,515. Penn State-Michigan on ESPN filled in the last spot of the Tunity Top Ten with an average OOH audience of 2,150,000.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.