College Football is Back, OOH Viewers are In

Out-of-Home viewers couldn’t wait for college football to be back as a whopping eight college football games cracked this week’s Tunity Analytics Weekly Top Ten. One of the most anticipated matchups of Week 1 was Auburn vs Oregon and it lived up to the hype – the game took home the #1 spot as it averaged over 1.7MM OOH viewers and peaked at 8:13 PM with 2.2MM OOH viewers. The ACC Network made its college football debut airing Clemson vs Cincinnati on Thursday night averaging 756k OOH viewers and peaking at 8:57 PM with over 1MM OOH viewers.


The two non-college football games to make the Top Ten were America’s Newsroom and NFL Preseason game between the Steelers and Panthers. America’s Newsroom, a consistent performer in Tunity Analytics’ Weekly Top Tens, snagged the eighth spot as it averaged 667k viewers on Monday morning. NFL Preseason game between the Steelers and Panthers sneaked in the Top Ten grabbing the tenth spot as it averaged 639k OOH viewers on Thursday night.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.