Cowboys-Patriots Draws Nearly 6MM OOH Viewers

NFL programming claimed eight spots on this week’s Tunity Analytics Weekly National Out-of-Home Viewer Rankings. It’s not very often where the late CBS or FOX NFL games are nationally televised, but this past Sunday the Cowboys-Patriots game was and averaged an OOH audience of nearly 6MM. The highly anticipated Penn State-Ohio State matchup averaged 2.8MM OOH viewers – fifth most-watched college football game of the season among OOH viewers. 


In addition to Penn State- Ohio State, Texas A&M-Georgia made the top Ten Non-NFL as it averaged over 1MM OOH viewers. College GameDay and CFP Rankings Show also found spots. Three Impeachment Hearings-related programs also made the Top Ten – all on Fox News. In total, ESPN led the way, accounting for five of the ten programs on the Top Ten. 


The Simpsons claiming the first spot on the Top Ten Entertainment for a fourth straight week. The 47th annual American Music Awards on ABC cracked the Top Ten, snagging the ninth spot. Familiar faces such as Bless the Harts, The Voice, Saturday Night Live, Bob’s Burgers, FBI, Blue Bloods and NCIS found spots as well. In total, CBS accounted for four spots, FOX had three, NBC had two and ABC had one. 



Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.