Daytime NFL Dominates Top Ten

Daytime NFL games dominated this week’s Top Ten, taking the first three sports. Once again, college football broke into the Top Ten with Ohio State-Michigan State coming in at number nine. Out-of-Home viewing was generally lower this week for Top Ten programs with the combined early games on Fox and CBS totaling 12,653,000 OOH audience versus 14,773,000 the previous week, according to Tunity Analytics. The combined late games on CBS and Fox totaled 4,697,000 this week versus 6,312,000 last week. In addition, Sunday Night Football on NBC came in at 3,069,000 versus 3,694,000 the prior week. Even the Ohio State-Michigan Sate game, which averaged 1,257,000 OOH audience, was down from last week’s top college game, Alabama-LSU, which scored an OOH audience of 4,494,000.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.