Democratic Debates, Daytona 500 and PGA Tour Notes

By Paul Lindstrom, Head of Research & Analytics
Wednesday, February 26, 2020
  • Democratic Debates

Last Thursday’s Democratic Debate in Las Vegas on NBC & MSNBC averaged nearly 2MM OOH viewers – the most-watched debate of the season and second most-watched program of the week among OOH viewers. 

Last night’s Democratic Debate in South Carolina on CBS averaged 1.49MM OOH viewers. 

 

  • PGA Tour

Final rounds of golf events have drawn the attention of OOH viewers. The final round of the AT&T Pro-Am on CBS averaged 869k OOH viewers, the final round Genesis Invitational on CBS averaged 810k OOH viewers and the final round of the Farmers Insurance Open on CBS averaged 734k OOH viewers. As we near big events such as The Players Championship and The Masters, OOH viewers are sure to turn out in even bigger numbers. 

 

  • NASCAR

The NASCAR season has gotten off to a great start. Though the Daytona 500 on FOX was postponed due to poor weather, the race delivered impressive OOH audiences. Below are the OOH audiences for both portions of the big race as well as last weekend’s Pennzoil 400:

Rank Race Date Time Network 000s Avg 000s Peak Peak Time
1 Daytona 500 (Sunday) 2/16/20 2:30 PM FOX 2,554,710 4,228,380 3:10 PM
2 Daytona 500 (Monday) 2/17/20 4:00 PM FOX 2,468,075 3,551,145 7:46 PM
3 Pennzoil 400 2/23/20 3:30 PM FOX 895,680 1,067,430 6:38 PM

 

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.