Even Before Football is Truly Back, Football is Back

Even though it’s still preseason, six football programs made Tunity Analytics’ Weekly National Out-of-Home Viewer Rankings this week – four preseason games and two NFL-related shows. Sportscenter, Pardon the Interruption and America’s Newsroom, all of which are regulars in our Top Ten, claimed the fifth, seventh and eighth spots, respectively. 


ESPN as a whole had a great week, claiming five spots on the Top Ten. UFC 241 had a strong showing, landing the fourth spot while averaging 717,000 OOH viewers, according to Tunity Analytics.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.