For the Love of the Game

Though the NFL is king, college football has impressed thus far this season. The lone non-NFL program to crack the Top Ten for the week of September 16th was the Week 4 matchup between Notre Dame and Georgia as it averaged 2.95MM OOH viewers, making it the third most-watched college football game of the season. 


Although the NFL had a clean sweep of the Top Ten for the week of September 9th, a few college football games stood out. The 3:30 PM game between Alabama and South Carolina was the most-watched college game of the week, averaging 1.16MM OOH viewers on CBS. Coming in a close second was the 7 PM matchup on ESPN between Florida and Kentucky, averaging 1.02MM OOH viewers.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.