Fox, CBS Benefit from Lead-ins

Once again, we continue to see the impact lead-ins have on Out-of-Home TV viewing. On Fox, The Daytona 500, which averaged 2,495,000 OOH viewers, preceded Simpsons, which averaged 1,658,000 viewers, according to Tunity Analytics. Similarly, on CBS, the fourth round of the Genesis Open, which averaged 1,211,000 OOH viewers, preceded 60 Minutes, which averaged 608,000 OOH viewers. As we’ve mentioned before, the lead-in programming can determine if the channel will be on to begin with.

Claiming two of the top three spots was the NBA All-Star Game and pregame show on TNT/TBS. UFC Fight Night made its ESPN debut and took home the sixth spot, averaging 816,000 OOH viewers.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.