The Tunity Analytics Weekly National Out-of-Home Viewer Rankings for the week of January 20, 2020 was quite a diverse one as it comprised a little bit of everything. With the NFL season nearly over, OOH viewers have begun pivoting to other types of programming. Two basketball programs, one NBA and one NCAAB, made the Top Ten. Zion Williamson’s highly anticipated NBA debut against the Spurs on ESPN claimed the sixth spot as it averaged 795k OOH viewers – the second most-watched NBA game of the season. Kentucky-Texas Tech on ESPN snagged the tenth spot, averaging 726k OOH viewers. 

The 62nd Annual Grammy Awards on CBS took the top spot as it was the most-watched program of the week among OOH viewers, averaging 1.71MM OOH viewers. Award shows continue to be attractive programming for OOH viewers. Following The Grammys was the NFL Pro Bowl on ESPN & ABC as it averaged 1.26MM OOH viewers. Cavuto Live on Fox News followed, taking the third spot. 

The tragic passing of NBA legend, Kobe Bryant, has hit the sports world hard. ESPN aired a memorial program in honor of him the night of his passing and it averaged 887k OOH viewers – the fourth most-watched program of the week. 

ESPN’s Pardon the Interruption, an OOH viewer favorite, had two episodes make the Top Ten. The Winter X Games Aspen 2020 on ESPN averaged 746k OOH viewers, good for the eighth spot. The final round of the Farmers Insurance Open on CBS, in which household names such as Tiger Woods, Rory Mcllroy, Bubba Watson and Tony Finau all finished in the top ten, claimed the ninth spot as it averaged 734k OOH viewers. 

As previously noted, The 62nd Annual Grammy Awards was the most-watched program of the week and thus took home the first spot on the Top Ten Entertainment. Claiming the third spot was ABC’s The Bachelor, a fan favorite of OOH viewers. HGTV yet again landed two programs on the Top Ten as Fixer Upper and Beach Hunters took home the seventh and ninth spots, respectively. 

In total, CBS accounted for six programs, HGTV for two and ABC and NBC for one each. 

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Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.