Heisman Trophy Ceremony Cracks the Top Ten

To no surprise, football once again had a clean sweep of the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for the week of December 9th. The NFL accounted for nine of the ten programs while the Heisman Trophy Ceremony claimed the ninth spot, averaging nearly 1.3MM OOH viewers. 


ESPN and Fox News dominated the Non-NFL Top Ten this week, accounting for a combined nine of the ten programs. In addition to the Heisman Trophy Ceremony, three episodes of Pardon the Interruption cracked the Top Ten and one episode of SportsCenter with Scott Van Pelt. Four episodes of Fox News’s America’s Newsroom made the Top Ten as well.


The lone non-ESPN or Fox News was the Army-Navy game on CBS. The game averaged 1.05MM OOH viewers and peaked at 4:19 PM with 1.39MM OOH viewers.


Bless the Harts on FOX took home the number one spot on the Top Ten Entertainment this week. Two episodes of HGTV’s Love It or List It found spots as well. In total, CBS accounted for five programs, HGTV and FOX both accounted for two and NBC accounted for one. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.