In Its Return, NFL Dominates Top Ten

As for the first NFL Sunday, the three 1 PM games on FOX took home the first spot as they combined to average 10.3MM OOH viewers. Claiming the second spot were the three 4 PM games on FOX as they combined to average 9.3MM OOH viewers. The three 1 PM games on CBS combined to average 8MM OOH viewers, good for the fourth spot.


Sunday Night Football on NBC between the Patriots and Steelers claimed the sixth spot, averaged 4,782,903 OOH viewers and peaked at 9:23 PM with 6,740,740 OOH viewers. This is impressive as there was much competition – the US Open men’s final and Sunday Night Baseball between the Yankees and Red Sox.


Also making the Top Ten were two college football games and The Simpsons. LSU vs Texas on ABC, arguably the most anticipated college football game of the weekend, averaged 3MM OOH viewers and peaked at 8:47 PM with over 4MM OOH viewers, good for the eighth spot. Snagging the tenth and final spot was Texas A&M vs Clemson game on ABC as it averaged 2.5MM OOH viewers and peaked at 4:32 PM with over 3MM OOH viewers.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.