Third Major Acquisition in 14 Months Expands iSpot’s Currency Offering With Solution for Verification of TV Audiences In Bars, Restaurants, [&hellip...
Tunity Analytics has begun to see Out-of-Home viewing of linear TV increasing as parts of the country begin to reopen. The Match, which featured Tiger...
The year-over-year increase in the average viewing in-home audience of the first night of the NFL Draft of 5.7 million was the result of the majority ...
The NBA stole the show this past week as two Laker games took home the first two spots on the Tunity Analytics Weekly National Out-of-Home Viewer Rank...
Last week, OOH viewers enjoyed a week of sports, news, and remembrance. Kobe and Gianna Bryant were remembered in a memorial service at the Staples Ce...
Last Thursday’s Democratic Debate in Las Vegas on NBC & MSNBC averaged nearly 2MM OOH viewers - the most-watched debate of the season and second mos...
The NBA enjoyed a very successful All-Star Weekend as millions of OOH viewers came out to watch the festivities. The new-look, revamped All-Star Game ...
The new-look XFL has made a comeback and OOH viewers have been intrigued. The eight-team league airs two games every Saturday and Sunday across ABC, E...
Due to inclement weather, the Daytona 500 on FOX was postponed from last Sunday to last Monday, which was President’s Day, and averaged nearly 2.5MM...
NBA All-Star Weekend caught the attention of OOH viewers as three All-Star Weekend related programs made the Tunity Analytics Weekly National Out-of-H...
Awards season came to a close on Sunday night as the 92nd Annual Academy Awards aired on ABC. The film ceremony was the most-watched program of the we...
Out-of-Home viewers were mainly interested in two topics this past week - the Super Bowl and the tragic passing of Kobe Bryant as they accounted for s...
It’s Super Bowl week! Although an exciting week leading up to the big game, it unfortunately signals the end of the football season. OOH viewers cam...
OOH viewers continue to come out in large numbers for award shows. The 77th Annual Golden Globes on NBC on Sunday, January 5th averaged 2.45MM OOH vie...
Zion Williamson, the basketball prodigy and coveted player in last year’s NBA Draft, made his long-awaited debut last week against the Spurs. The ga...
2019 has come and gone but it will not soon be forgotten by OOH viewers. From big events such as the FIFA Women’s World Cup to daily programs such a...
The Tunity Analytics Weekly National Out-of-Home Viewer Rankings for the week of January 20, 2020 was quite a diverse one as it comprised a little bit...
The Tunity Analytics Weekly National Out-of-Home Viewer Rankings had a diverse collection of programs as sports, news and entertainment programs were ...
As expected, OOH viewers came out in droves to tune into the NFL playoffs and college football bowl games, accounting for eight of ten programs in the...
To no surprise, football once again had a clean sweep of the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for the week of December 9th...
Football, football and more football. American’s favorite sport swept the Tunity Analytics Weekly National Out-of-Home Viewer Rankings, with the NFL...
Per usual, the NFL dominated the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for the week of November 25th, accounting for eight of t...
NFL programming claimed eight spots on this week’s Tunity Analytics Weekly National Out-of-Home Viewer Rankings. It’s not very often where the lat...
The much-anticipated LSU-Alabama game on CBS lived up to the hype as the game averaged 5,953,170 OOH viewers and peaked at 5:17 PM with an OOH audienc...
Last Wednesday, 11/13, was the start of the public Impeachment Hearings. These proceedings were covered in total or in part by ABC, CBS, CNN, Fox News...
The college basketball season is upon us. The season kicked off on 11/5 on ESPN as Kansas took on Duke followed by Kentucky-Michigan State. The Kansas...
The MLS Cup Final between the Seattle Sounders and Toronto FC on ABC on 11/10 averaged 418k OOH viewers and peaked at 4:31 PM with 585k OOH viewers. ...
The NFL took seven of ten spots in the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for overall programs. The Monday Night Football OT...
The much anticipated LSU-Alabama game on CBS lived up to the hype as the game averaged nearly 6MM OOH viewers and peaked at 5:17 PM with an OOH audien...
The MLB World Series has come to a close as the Washington Nationals won their first championship in franchise history as they defeated the Houston As...
The MLS Western Conference Finals between LAFC and the Seattle Sounders on ESPN averaged 185,080 OOH viewers and peaked at 7:27 PM with 574,665 OOH vi...
Rain played a big factor in the Zozo Championship as the final round was supposed to be played Sunday afternoon in Japan (late Saturday night/early Su...
The NFL and MLB once again combined to sweep the Tunity Analytics Weekly National OOH Viewer Rankings as World Series games 6 and 7 claimed the sixth ...
The NFL and MLB dominated the Tunity Analytics Weekly National OOH Viewer Rankings as the NFL accounted for seven programs and the MLB accounted for t...
The World Series is underway as the Nationals defeated the Astros in Game 1 last night in Houston. The game aired on FOX and averaged 3.33MM OOH viewe...
College football had a strong showing in Weeks 7 and 8 as two games from each week were in the top fifteen most-watched games thus far this season. Th...
The NBA season kicked off last night on TNT as the Pelicans took on the defending champion Raptors and the Clippers took on the Lakers. Pelicans-Rapto...
The trailer for ‘Star Wars: Rise of Skywalker’ was a draw for OOH viewers as it made its debut during halftime of Monday Night Football on ESPN. 4...
The MLB and NFL enjoyed a strong week last week among OOH viewers. The three MLB programs to crack the Tunity Analytics Weekly National OOH Viewer Ran...
The NFL was denied a sweep of the Tunity Analytics Weekly National Out-of-Home Viewer Rankings as two college football games placed eighth and ninth i...
The 2019 MLB Postseason kicked off on October 1st with the NL Wild Card Game between the Brewers and Nationals on TBS. The game averaged 990k OOH view...
Tunity Analytics has seen that OOH viewers are interested in a wide variety of programs from football to homemaker shows to award shows, and we can no...
Football, mainly the NFL, continues to be OOH viewers’ favorite type of programming to watch as NFL programs swept the Top Ten for the week of Septe...
For the period of September 23rd to October 6th, combined OOH viewing to the three major cable news outlets was up 30% compared to September 9th to Se...
Per usual, the NFL dominated the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for overall programs as it accounted for eight out of te...
To no surprise, the NFL continued its dominant run as it once again swept the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for overall...
Pardon the Interruption welcomed on a familiar face last week - former ESPNer, Bill Simmons. Simmons’ unexpected guest appearance caught the attenti...
The NFL has gotten off to a hot start as it continues to dominate the Tunity Analytics Weekly National Out-of-Home Program Rankings. Week 1 tradition ...
Though the NFL is king, college football has impressed thus far this season. The lone non-NFL program to crack the Top Ten for the week of September 1...
The Fighting Irish went on the road and took on the Bulldogs in what was a much closer game than anticipated, and Out-of-Home viewers took notice. The...
Week 2 of the NFL season is in the books and it absolutely dominated the Tunity Analytics Weekly National Out-of-Home Top Ten Viewer Rankings. The fiv...
Remember when there was a fear that NFL viewership was slipping? Neither do we. The Green Bay Packers and Chicago Bears kicked off the NFL’s 100th s...
The college football season is underway and OOH viewers are turning out in big numbers. The Miami Hurricanes and Florida Gators kicked off the season ...
Another thrilling US Open has come to a close. Both the men’s and women’s finals performed extremely well despite fierce competition from college ...
As expected, the NFL dominated this week’s Tunity Analytics Top Ten in its return, claiming seven spots. The Packers and the Bears kicked off the 10...
Out-of-Home viewers couldn’t wait for college football to be back as a whopping eight college football games cracked this week’s Tunity Analytics ...
College football is back in a big way - the Week 0 game between the Miami Hurricanes and Florida Gators averaged 3.7MM Out-of-Home viewers on ESPN on ...
TV audience measurement in a multi-platform environment is increasingly complex. Trends such as cord-cutting, dual-screen and streaming services are c...
Even though it’s still preseason, six football programs made Tunity Analytics’ Weekly National Out-of-Home Viewer Rankings this week - four presea...
The dog days of summer are over for NFL and EPL fans with the return of both leagues to TV. NFL preseason games claimed the top three spots in Tunity ...
CNN’s two-night Democratic Presidential debates averaged 1.9 million and 2.3MM OOH viewers, on Tuesday, July 30 and Wednesday, July 31 (8-10:43 PM, ...
Season 15 of The Bachelorette has come to an end. The two-night finale brought in a combined audience of over 1MM Out-of-Home TV viewers, claiming the...
Discovery’s long-running TV event of the summer, Shark Week, back with a total of 3.84MM OOH viewers tuning in to see all things shark. This year’...
Former Special Counsel Robert Mueller testified before Congress and once again viewers in out-of-home locations were interested to hear what he had to...
The US Women’s National soccer team defeated Netherlands 2-0 in the final game of a thrilling FIFA Women’s World Cup Tournament. The game, which a...
The 2018-19 NBA season came to a thrilling and emotional conclusion with the NBA Finals and the Draft, both of which drew a significant number of Out-...
The 2019 FIFA Women’s World Cup in France is attracting large audiences in Out-of-Home locations. The USA vs. Spain game on Monday, June 24th on FS1...
The NHL Stanley Cup Finals went to Game 7, bringing in 6,666,000 OOH viewers to watch the St. Louis Blues win their first Stanley Cup (and hear Laura ...
NASCAR is a consistent performer on the Tunity Analytics Out-of-Home rankers. From the start of the racing season until June 1st NASCAR Racing and NAS...
Tunity Analytics continues to see the trend of Out-of-Home audiences tuning into awards shows. The 2019 edition of the Tony Awards, the annual ceremon...
Bulgrin Joins Industry Experts Pat McDonough, Bruce Paisner, Keith Reinhard, Tom Rogers, and Alan Wurtzel...
Out-of-Home viewing isn’t just sports and news! HGTV’s programs have consistently been a big draw for OOH viewers - Fixer Upper continues to crack...
The 2019 Champions League Final between Liverpool and Tottenham brought the stateside soccer fans to bars and restaurants by the millions to watch the...
As word began to spread that Special Counsel Robert Mueller was going to make a live televised announcement on the morning of Wednesday, May 29th, man...
Last night’s Game 1 of the NBA Finals delivered impressive Out-of-Home viewership numbers, according to Tunity Analytics.  The matchup between the ...
ABC’s The Bachelor consistently held a spot on Tunity Analytics’ Top 10 Out-of-Home Entertainment Programs list during its most recent run (1/7-...
This year’s Western Conference Finals are on a solid track to outpace 2018. The first three games collectively delivered 4.2M OOH viewers, a +57% in...
The 2019 Preakness Stakes on NBC (5/18/19, 5-7 PM) saw a strong Out-of-Home audience delivering more than 1M viewers and peaking at 7 PM with 3.3M.Â...
When it comes to Out-of-Home viewers, no two are created equal. As an industry, we currently measure this slice of the linear TV audience as one hom...
Out-of-Home audiences tuned in to hear Michael Cohen's testimony last Wednesday as eight slots of the Tunity Top Ten were related to the hearings. Ac...
The awards season ended Sunday night with the 2019 Oscars, which aired on ABC. The 91st Academy Awards averaged 3,900,000 Out-of-Home (OOH) viewers, ...
Once again, we continue to see the impact lead-ins have on Out-of-Home TV viewing. On Fox, The Daytona 500, which averaged 2,495,000 OOH viewers, prec...
Ever since we started doing the weekly Tunity Analytics Top Ten, we've found that Out-of-Home audiences enjoy award shows. The Grammys on CBS accounte...
As expected, the Super Bowl and the CBS programs surrounding it dominated the Tunity Analytics Top Ten. The Super Bowl, despite being a defensive bat...
The College Football National Championship drew an enormous Out-of-Home TV audience to ESPN averaging a whopping 10,533,000 viewers, according to Tuni...
As we have noted in previous weeks, curation and lead-ins are extremely important to getting viewing to Out-of-Home TV. 60 Minutes has benefited throu...
Two key factors impacting Out-of-Home TV are curation and lead-ins. With a limited number of sets available to carry programming in OOH locations, th...
The NFL continues its dominance as the season comes down to the final week of the regular season. Once again, each of the NFL games and and all of the...
In addition to football games on Monday, Thursday and Sunday, the NFL scheduled two Saturday games last week and both made it into the Tunity Analytic...
CBS topped the Tunity Top Ten this week with 7,471,000 OOH viewers for its coverage of the NFL early games. CBS also scored with the Army-Navy Game co...
This week was all football in the Tunity Top Ten. CBS, ESPN, FOX, NBC, and NFLN, covering all of the NFL broadcasts, each made it into the Top Ten amo...
Michigan-Ohio State scored the largest Out-of-Home audience for NCAA football this season. The game drew an average of 4,678,000 OOH […]...
The NFL had all ten spots counting both game time and pregame shows. The combined early games on CBS and Fox total over 12 million OOH viewers, accord...
Daytime NFL games dominated this week'd Top Ten, taking the first three sports. Once again, college football broke into the Top Ten with Ohio State-Mi...
Alabama-LSU drew a huge Out-of-Home audience, according to Tunity Analytics. Despite being a noncompetitive affair, the game averaged 3,493,900 OOH vi...
The MLB World Series and the NFL contributed to FOX occupying eight spots on this week’s Top Ten for Out-of-Home […]...
This week the MLB Playoffs and related programming took 4 of the top 10 program slots, according to Tunity Analytics. The strength of the MLB Playoff...
Boston was all over the Top Ten this week. Between the Red Sox and the Patriots, Boston teams were involved in three of the ten top programs. The NFL ...
The tie-breaker games proved a strong Out-of-Home draw for ESPN on Monday afternoon and early evening, according to Tunity Analytics. Both games avera...
Kavanaugh was the story of the week. Thursday’s hearing proved to be a huge OOH news event. The coverage of Kavanaugh’s testimony on CNN alone was...
The NFL had another solid week in terms of OHH viewing, according to Tunity Analytics. Once again, NFL games on Monday, Thursday and Sunday were all r...
NFL games filled nine of the top ten spots in terms of Out-Of-Home (OOH) audience size according to Tunity Analytics. ESPN, NFL Network, Fox, CBS and ...
Nine of the Top Ten programs among the OOH audience were NFL related. Individual games are reported separately by Tunity rather than combining regiona...
College football opened big in OOH locations. College football related programming took nine of the top ten spots according to Tunity Analytics. Totte...
Thursday Night Football on Fox got off to a solid start as the top program for the week with an OHH of 1.940,000 according to Tunity Analytics. Dispi...
Out-of-Home television viewing is often associated with sport and news events.  The summer of 2018 was no different with significant spikes in OOH ...
Location is an extremely important variable when thinking about OOH audiences. The type of venue makes a considerable difference in terms of when OOH ...
The NFL continues to show it’s strength among OOH audiences as we get closer to the start of the regular season. For the week of August 13th throug...
Some personalities can drive large OOH audiences. Tiger Woods is one of them. This past weekend The PGA Championship on Sunday averaged 4,405,000 OOH ...
The period from May 1st through July 13th is a prime period for sports. We saw the NBA and NHL Playoffs, The World Cup, The NBA Draft, and The World S...
The excitement and action of the 2018 FIFA World Cup included millions of Out-of-Home viewership. The tournament which occurs every four years leads ...
The true Out-Of-Home (OOH) environment is very different from that of in-home. True OOH viewing occurs in bars, offices, restaurants, gyms –not gues...
I am proud to launch the Tunity Analytics blog, which we have appropriately named Tunity Insights, where we plan to provide everyone with access to th...
