Kavanaugh Cracks the Top Ten

By Paul Lindstrom, Head of Research & Analytics
Wednesday, October 3, 2018

Kavanaugh was the story of the week. Thursday’s hearing proved to be a huge OOH news event. The coverage of Kavanaugh’s testimony on CNN alone was enough to crack the Top Ten according to Tunity Analytics. As we have indicated in previous posts, CNN gets a larger bump in OOH viewership than Fox News or other news sources during major news events despite Fox News generally achieving higher OOH audiences on a day-to-day basis. CNN and Fox News alone combined for a 4,295,000 average OOH audience between 4-5PM, reaching nearly the same level as the NFL game later that night. ABC made it into the Top Ten this week with a primetime college game, Ohio State vs Penn State, which drew an average of 2,561,000 OOH viewers.

Please note that Tunity Analytics has now begun reporting NFL audiences by network rolled up across games. We will be reporting in this fashion going forward.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.