Last week, OOH viewers enjoyed a week of sports, news, and remembrance. Kobe and Gianna Bryant were remembered in a memorial service at the Staples Center in LA which averaged an OOH audience of 1.84MM OOH viewers across ESPN, CNN, and E! – the most-watched program of the week among OOH viewers. The Democratic Primary Debate on CBS averaged nearly 1.5MM OOH viewers, good for the second spot on the Tunity Analytics Weekly National Out-of-Home Viewer Rankings. The debate was also the second most-watched debate of the election season. 

Sunday’s highly anticipated Lakers-Pelicans matchup on ESPN averaged 775k OOH viewers and peaked at 9:50 PM with 994k OOH viewers, good for the fifth spot. The game was the sixth most-watched NBA game of the season among OOH viewers. NASCAR’s Auto Club 400 on FOX snagged the eighth spot as it averaged nearly 700k OOH viewers. Two episodes of ESPN’s Pardon the Interruption rounded out the Top Ten. Additionally, Fox News accounted for three programs in the Top Ten and CNN accounted for one. 

ESPN dominated the Top Ten Sports this week as it accounted for eight of the ten programs. In addition to the Kobe and Gianna Bryant memorial, Lakers-Pelicans, and two episodes of Pardon the Interruption, ESPN added High Noon, Highly Questionable, another episode of Pardon the Interruption and Around the Horn to the Top Ten Sports. Pelicans-Lakers on TNT last Tuesday night, the first of the two matchups of the week between the two teams, took home the ninth spot as it averaged 593k OOH viewers. 

As the season winds down, The Bachelor continues to do well among OOH audiences as it averaged 424k OOH viewers last week which was good for the top spot on the Top Ten Entertainment. Returning programs to the Top Ten include The Voice, Love it or List it, The Simpsons, American Idol, and Saturday Night Live. In total, NBC accounted for four programs, ABC and HGTV each accounted for two and CBS and FOX each accounted for one. 

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Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.