Late Afternoon and Primetime College Football Games Attract OOH Viewers

By Paul Lindstrom, Head of Research & Analytics
Tuesday, September 10, 2019

The college football season is underway and OOH viewers are turning out in big numbers. The Miami Hurricanes and Florida Gators kicked off the season in their Week 0 matchup on 8/24 on ESPN, averaging 3.7MM OOH viewers and peaking at 7:26 PM with 5.8MM OOH viewers. In Week 1, Clemson and Georgia Tech faced off in the first game ever on the new ACC Network. The game averaged 755,640 OOH viewers and peaked at 8:57 PM with over 1MM viewers. The audience skewed 62.8% A25-54. The Oregon vs. Auburn game on ABC, another Week 1 matchup, averaged 1.7MM OOH viewers and peaked at 8:13 PM with 2.2MM OOH viewers.

 

Week 2 brought us two highly anticipated games, Texas A&M vs. Clemson and LSU vs. Texas, and they didn’t disappoint. The Texas A&M vs. Clemson game on ABC averaged 2.5MM OOH viewers and peaked at 4:32 PM with over 3MM OOH viewers. The LSU vs. Texas game on ABC averaged 3MM OOH viewers and peaked at 8:47 PM with over 4MM OOH viewers.

 

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.