Lead-ins Can Have a Major Impact on OOH TV Viewing to Individual Programs

Two key factors impacting Out-of-Home TV are curation and lead-ins. With a limited number of sets available to carry programming in OOH locations, the decision of the manager as to what channel to put on is the first step to getting viewed. The lead-in programming can determine if the channel will be on to begin with. 60 minutes has benefited from this throughout the NFL season and this past week was no exception. 60 Minutes averaged 1,699,000 OOH viewers according to Tunity Analytics which was sufficient to crack the Tunity Analytics Top Ten. It was the only non-sports program to make the list this week.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.