Manafort and Cohen Become the Story of the Top Ten for the Week of August 20th

Thursday Night Football on Fox got off to a solid start as the top program for the week with an OHH audience of 1.940,000 according to Tunity Analytics. Despite this, news was the big story with the conviction of Paul Manafort and the guilty plea by Michael Cohen which lead to substantial increases in OOH viewing according to Tunity Analytics. Tuesday’s OOH audience for CNN indexed to the averages for the previous week was 194 from Noon to 6:00 PM, 315 for 6:00 to 8:00 PM, and 255 for 8:00 to 11:00 PM. While Fox News showed increases in their OOH audiences it was not to the same degree as CNN. The Indices for Fox News Tuesday compared to the previous week were 120 for Noon to 6:00 PM, 182 for 6:00 to 8:00 PM, and 118 for 8:00 to 11:00 PM. The increased OOH usage for CNN was impactful on their full weeks average daypart OOH audiences compared to the previous week. CNN for 8/20 to 8/26 indexed 141 from Noon to 6:00 PM, 153 from 6:00 to 8:00 PM, and 147 from 8:00 to 11:00 PM. Fox News OOH audiences in each daypart were comparable to the previous week. Interestingly, although Fox News generally has had higher OOH audiences than CNN in recent weeks, CNN achieved higher OOH viewership in every daypart for this breaking event.

For technical reasons, MSNBC was not measured on August 21st which might have impacted the top ten had their OOH usage been included in the analysis.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.