Millions of OOH Viewers Tune in to Super Bowl, Remember Kobe

Out-of-Home viewers were mainly interested in two topics this past week – the Super Bowl and the tragic passing of Kobe Bryant as they accounted for seven programs in the Tunity Analytics Weekly National Out-of-Home Viewer Rankings. The Kansas City Chiefs were comeback kids yet again as they overcame a ten-point deficit with less than seven minutes remaining in the game en route to hoisting the Lombardi Trophy. FOX’s broadcast of the game averaged a whopping 23.32MM OOH viewers and peaked at 7:23 PM with an OOH audience of 27.96MM. The NFL Postgame Show and pregame show, NFL on FOX, averaged OOH audiences of 11.95MM and 3.96MM, respectively. 


Sunday, January 26th, is a day that we will soon not forget as Kobe Bryant, his daughter, Gigi, and seven others tragically passed away in a helicopter crash. In the ensuing days, ESPN programming celebrated the life of the NBA legend. Monday’s episodes of Pardon the Interruption, SportsCenter, and Around the Horn made the Top Ten as they all averaged over 900k OOH viewers. Saturday night’s game against the Trail Blazers was the Lakers’ first game since the passing of Kobe, which included a touching pregame ceremony. The game averaged 1.97MM OOH viewers – the most-watched NBA game of the season. 


FOX’s The Masked Singer, which followed the NFL Postgame Show, enjoyed a nice lead-in from the large OOH audiences watching the big game and the postgame interviews, as the season premiere averaged 2.35MM OOH viewers. Two afternoon Fox News programs cracked the Top Ten as well. 

As expected, the Season 3 premiere of The Masked Singer took home the #1 spot on the Top Ten Entertainment. HGTV programming cracked the Top Ten for the fifth week in a row, this time accounting for three programs in Love It or List It, Property Brothers and Hometown. CBS accounted for three programs too as FBI, FBI: Most Wanted and NCIS all returned to the Top Ten for the second straight week. Further, ABC’s The Bachelor and NBC’s Saturday Night Live all made the Top Ten for the second straight week as well.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.