MLB Playoffs Continues its OOH Rise

This week the MLB Playoffs and related programming took 4 of the top 10 program slots, according to Tunity Analytics. The strength of the MLB Playoffs among OOH audiences was enough to bring Fox Sports into the Top Ten for the first time in the period since August 6th when Tunity Analytics began releasing data in this form. Fox Sports didn’t just make it on to the list, but they had three programs – more than any other network.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.