The NFL was denied a sweep of the Tunity Analytics Weekly National Out-of-Home Viewer Rankings as two college football games placed eighth and ninth in this week’s Top Ten. Oklahoma-Texas and Florida-LSU are the fifth and sixth most-watched college football games of the year, respectively.

Thursday Night Football continues to do well among OOH viewers. Last Thursday night’s matchup between the Giants and Patriots averaged 4.87MM OOH viewers and peaked at 8:53 PM with 6.37MM OOH viewers. The game was the fourth most-watched primetime game of the season and landed the #5 spot on this week’s Top Ten.

OOH viewers have enjoyed the MLB playoffs thus far as six MLB games made the Non-NFL Top Ten. Nearly 2MM OOH viewers tuned in last Wednesday to watch the deciding Game 5 of the NLDS between the Nationals and Dodgers, making it the most-watched game of the playoffs thus far and third most-watched non-NFL program of the week. Coming in fourth on the week and second most-watched MLB game of the playoffs was Game 1 of the ALCS between the Yankees and Astros as it averaged 1.87MM OOH viewers.

We all know that OOH viewers enjoy watching sporting events, but they also enjoy watching entertainment programs. Programs such as Fox’s The Simpsons and NBC’s Saturday Night Live are popular, perhaps due to the placement directly following football games (The Simpsons followed NFL football and Saturday Night Live followed Notre Dame-USC). OOH viewers tune in to other primetime entertainment programs as well as daytime programs. HGTV offers opportunistic viewing with its programs attracting those at gyms, waiting rooms, hospitals, among others.

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Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.