MLB Rainout Pushes College Football Game to BTN

College football had a strong showing in Weeks 7 and 8 as two games from each week were in the top fifteen most-watched games thus far this season. The two from Week 7 were Oklahoma-Texas and Florida-LSU & the two from Week 8 were Florida-South Carolina and Michigan-Penn State. Four of Florida’s games are in the top twelve most-watched games this season – no other team even has three. Below are the top fifteen most-watched games of the season through Week 8. 


Game Date Time Network 000s Week #
1 Miami vs. Florida 8/24/19 7:00 PM ESPN 3696 0
2 LSU vs Texas 9/7/19 7:30 PM ABC 3038 2
3 Notre Dame vs. Georgia 9/21/19 8:00 PM CBS 2949 4
4 Texas A&M vs. Clemson 9/7/19 3:30 PM ABC 2520 2
5 Oklahoma vs. Texas 10/12/19 12:00 PM FOX 2511 7
6 Florida vs. LSU 10/12/19 8:00 PM ESPN 2431 7
7 Auburn vs. Florida 10/5/19 3:30 PM CBS 2142 6
8 Florida vs South Carolina 10/19/19 12:00 PM ESPN 1886 8
9 Auburn vs. Oregon 8/31/19 7:30 PM ABC 1707 1
10 Michigan State vs. Ohio State 10/5/19 7:30 PM ABC 1598 6
11 Michigan vs. Penn State 10/19/19 7:30 PM ABC 1568 8
12 Tennessee vs. Florida 9/21/19 12:00 PM ESPN 1563 4
13 Duke vs. Alabama 8/31/19 3:30 PM ABC 1453 1
14 Michigan vs. Wisconsin 9/21/19 12:00 PM FOX 1448 4
15 Ohio State vs. Nebraska 9/28/19 7:30 PM ABC 1219 5


Due to the Yankees-Astros rainout last week, the Ohio State-Northwestern game was moved from FS1 to Big Ten Network. As a result, the game was the most-watched game on the network this season by nearly double. The game averaged 777k OOH viewers and peaked at 9:07 PM with 1.1MM OOH viewers. Below are the top five games on BTN this season. 


Game Network Start 000s
1 Ohio State vs. Northwestern BTN 10/18/19 8:30 PM 777
2 Miami (OH) vs. Ohio State BTN 9/21/19 3:30 PM 417
3 Michigan State vs. University of Wisconsin BTN 10/12/19 3:30 PM 393
4 Rutgers vs. Michigan BTN 9/28/19 12:00 PM 271
5 Nebraska vs. Illinois BTN 9/21/19 8:00 PM 262


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.