The NFL and MLB once again combined to sweep the Tunity Analytics Weekly National OOH Viewer Rankings as World Series games 6 and 7 claimed the sixth and second spots, respectively, and NFL programming took home the other eight spots. Game 7 of the World Series averaged over 5.5MM OOH viewers, by far the most-watched game of the MLB playoffs among OOH viewers. 

Game 6 of the MLB World Series was particularly interesting. The game averaged 3,863,510 OOH viewers and peaked at 10:52 PM with 5,111,145 OOH viewers. The OOH audience had dropped to 3,427,905 at 10:40 PM, just before the controversial call where Trea Turner of the Nationals was called out at first base and twelve minutes before the peak. This means that Fox added over 1.7MM OOH viewers within 12 minutes as OOH viewers were confused as to what was happening on the field. 

Georgia-Florida on CBS averaged 2.5MM OOH viewers at peaked at 4:40 PM with 3.3MM OOH viewers. The game was the fourth most-watched college football game of the season among OOH viewers and most-watched since Week 4 when the Bulldogs took on Notre Dame. 

ESPN landed four spots on the Top Ten as SportsCenter with Scott Van Pelt claim the sixth spot and Pardon the Interruption took spots 7-9. FOX snagged five spots – the two World Series games, MLB Pregame Show, The Simpsons and Bob’s Burgers. 

As we’ve seen in previous weeks, adult animation again finds itself atop the Top Ten Entertainment as The Simpsons and Bob’s Burgers took the first two spots, respectively. NBC and CBS programming claimed the remaining eight spots as each network was responsible for four spots. 

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Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.