More than 1MM OOH Viewers Tuned in to See Who Hannah Chose

Season 15 of The Bachelorette has come to an end. The two-night finale brought in a combined audience of over 1MM Out-of-Home TV viewers, claiming the top two spots on Tunity Analytics’ Weekly Top Ten Entertainment Programs ranker. The first night, Monday, July 29, averaged 433,810 OOH viewers and peaked at 8:36 PM with 459,895 OOH viewers, and the second night, Tuesday, July 30, averaged 563,530 OOH viewers and peaked at 9:05 PM with 684,085 OOH viewers.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.