Mueller’s Testimony Draws Significant OOH Audiences

Former Special Counsel Robert Mueller testified before Congress and once again viewers in out-of-home locations were interested to hear what he had to say, according to Tunity Analytics. The first portion of Mueller’s testimony (8 AM – 12 PM, ET), before the House Judiciary Committee, averaged 3.8 million OOH viewers across Fox News, CNN, NBC, MSNBC, CBS, and ABC. Mueller’s afternoon testimony (12:30-3:30 PM, ET), before the House Intelligence Committee, averaged a combined 3.0MM OOH viewers. The two sessions delivered a gross average audience of 6.8MM OOH viewers.

The bulk of OOH viewership happened on Fox News and CNN in gyms and offices. During the morning session, Fox News averaged 1.5MM and CNN averaged 1.02MM viewers. In the afternoon session, Fox News averaged 1.1MM and CNN averaged just under 1.0MM OOH viewers.

Across all six networks, OOH viewing for the morning session peaked at 8:59 AM with 4.6MM; afternoon viewing peaked at 1:15 PM with 3.6MM OOH viewers.  The morning viewership was 39% A25-54 and skewed 61% male and 39% female; afternoon viewership was 43% A25-54 and skewed 64% male and 36% female.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.