Nadal’s Win, Williams’ Loss Draw OOH Audiences

Another thrilling US Open has come to a close. Both the men’s and women’s finals performed extremely well despite fierce competition from college football, NFL and Sunday Night Baseball. The women’s final on ESPN, featuring Serena Williams and 19-year-old Canadian, Bianca Andreescu, averaged 1,854,026 OOH viewers and peaked at 5:50 PM with 2,943,610 OOH viewers. Williams was denied her 24th Grand Slam Title as Andreescu defeated her in straight sets. 


The five-plus-hour men’s final on ESPN between Rafael Nadal and Daniil Medvedev averaged 1,130,334 OOH viewers. Despite running over into the start of Sunday Night Baseball between the Yankees and Red Sox, not to mention Sunday Night Football on NBC, the match peaked at 9:09 PM with 1,867,632 OOH viewers. It looked as if it was going to be a quick match as Nadal went up 2-0, but Medvedev fought back to force a fifth set. In the end, Nadal captured his 19th Grand Slam Title – one away from Roger Federer’s record of 20.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.