NASCAR Races to the OOH Viewership Top Spots

NASCAR is a consistent performer on the Tunity Analytics Out-of-Home rankers. From the start of the racing season until June 1st, NASCAR Racing and NASCAR Race Day had the top 11 spots for Fox in OOH viewers. Over on FS1, between NASCAR Presents and NASCAR Race Day, NASCAR had 12 of the 15 top spots. Racing fans tend to watch NASCAR and bars and restaurants. As an example, 61% of the OOH viewership to the Daytona 500 occurred in bars and restaurants. This OOH audience was 53% A25-54 with 75%/25% male to female. Tunity looks forward to seeing if NASCAR can keep the momentum going as the races switch to NBC and NBC Sports for the second half of the racing season.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.