NBA All-Star Weekend caught the attention of OOH viewers as three All-Star Weekend related programs made the Tunity Analytics Weekly National Out-of-Home Viewer Rankings. The NBA All-Star Game itself landed the top spot as it averaged nearly 3MM OOH viewers on TNT/TBS and peaked at 8:36 PM with 4.4MM OOH viewers. 

Although the race ended up being postponed to Monday, Sunday’s portion of the Daytona 500 on FOX averaged over 2.5MM OOH viewers and took home the second spot on the Top Ten. The preceding pregame show, NASCAR RaceDay, took home the fifth spot.

The final round of The Genesis Invitational on CBS snagged the sixth spot, averaging an OOH audience of 810k and peaking at 6:15 PM with 995k OOH viewers. Three Fox News programs landed spots seven-nine and OOH viewer favorite, ESPN’s Pardon the Interruption, rounded out the Top Ten, grabbing the tenth and final spot. 

As previously stated, OOH viewers enjoyed a week of NBA All-Star related programming, Daytona 500 coverage, and the final round of The Genesis Invitational as all made the Top Ten Sports. In addition to the Pardon the Interruption episode that made the Top Ten Overall, three more episodes made the Top Ten Sports. The longtime ESPN evening show has been a consistent performer in our weekly rankings as at least one episode has the Top Ten Overall and Top Ten Sports in all but one week thus far in 2020. 

The Simpsons is back on top of the Top Ten Entertainment as the longtime FOX show averaged 371k OOH viewers on Sunday. Bob’s Burgers, which followed The Simpsons on FOX, claimed the third spot. ABC’s fan favorites, The Bachelor and American Idol, grabbed the second and fourth spots, respectively, and The Good Doctor took home the eighth spot. HGTV yet again had three programs make the Top Ten and CBS and NBC accounted for one each. 

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Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.