NBA Finals and the Zion Draft Netted OOH Viewers

The 2018-19 NBA season came to a thrilling and emotional conclusion with the NBA Finals and the Draft, both of which drew a significant number of Out-of-Home viewers. Games 5 and 6 netted the top two spots in Tunity Analytics weekly total program top 10 with Game 5’s roller coaster game adding 9,336,000 viewers OOH.

Meanwhile, the NBA Draft on June 20th peaked with 6,368,500 OOH viewers at 7:45. OOH viewership dropped off rapidly after the Zion Williamson pick averaging 2,500,635 for the duration as scheduled.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.