NBA Opening Night

The NBA season kicked off last night with a doubleheader on TNT. Prior to the games, ESPN’s The Jump made its season debut from 3-4 PM and averaged 278,130 OOH viewers. The NBA pregame show on TNT aired from 5:30-8 PM averaged 181,380 OOH viewers.

The Pelicans took on the defending champion Raptors in the 8 PM game and the Clippers took on the Lakers in the 10:30 PM. Pelicans-Raptors averaged 587,810 OOH viewers and peaked at 9:19 PM with 759,525 OOH viewers and Clippers-Lakers averaged 1,479,950 OOH viewers and peaked at 11:47 PM with 1,908,855 OOH viewers. 

  • Clippers-Lakers narrowly beat out World Series Game 1 in the LA market as the NBA game averaged 350,170 OOH viewers and the MLB game averaged 338,170 OOH viewers
  • Clippers-Lakers game was up 87% compared to the 10:30 PM game on opening night of 2018 between the Thunder and Warriors
  • In addition to the highly anticipated Clippers-Lakers matchup featuring Kahwi Leanord’s and Anthony Davis’ debuts, World Series Game 1 provided a solid lead-in for the game as seen by the graph below


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.