NBA’s Western Conference Finals Prove Early Winner with OOH Sports Fans

This year’s Western Conference Finals are on a solid track to outpace 2018. The first three games collectively delivered 4.2M OOH viewers, a +57% increase over the Final’s initial three games of 2018 (2.7M). During the remainder of last year’s highly competitive seven-game series, games four through seven averaged 6.6M OOH viewers with the final game averaging 8.2M OOH viewers.

In more NBA news, the league continues to show its strength with OOH viewers by taking all 10 slots of Tunity Analytics’ Top 10 Out-of-Home Programs ranker for the week of May 13. At the top of the list (#2), the NBA Draft Lottery on ESPN averaged more than 4.2M OOH viewers on May 14, perhaps further proof that the Zion effect is real and in full force.  Surrounding the Lottery was the continued favorite match-ups between the Portland Trail Blazers and the Golden State Warriors which took three of the top four positions, with each game delivering impressive OOH audience numbers for ESPN – 4.9M (5/14/16, 9 PM), 4.2M (5/16/19, 9 PM), and 3.7M (5/18/19, 9 PM). It’s also worth noting that ESPN was home to six of the 10 shows with TNT hosting the four remaining broadcasts.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.