NCAAF Week 0, FedEx Cup and More

College football is back in a big way – the Week 0 game between the Miami Hurricanes and Florida Gators averaged 3.7MM Out-of-Home viewers on ESPN on Saturday night and peaked at 7:26 PM with 5.8MM OOH viewers, according to Tunity Analytics. The game took home the #1 spot in the Tunity Analytics Top Ten. In addition, two college football-related shows, College Football Countdown and College Gameday, grabbed the sixth and ninth spots, respectively. It’s safe to say that OOH viewers have been waiting for their college football to return. Four NFL Preseason games made the Tunity Analytics Top Ten as well: 49ers vs Broncos on August 19th, Texans vs Cowboys on the 24th, Steelers vs Titans on the 25th and Browns vs Buccaneers on the 23rd.

 

Other highlights include golf, baseball and European soccer. The Tour Championship, the final PGA tournament of the year as well as the conclusion of the FedEx Cup, averaged 880,910 OOH viewers on NBC and peaked at 5:40 PM with 1,348,195 OOH viewers. Rory Mcllroy won the tournament en route to winning his second FedEx Cup – the second player ever to win multiple FedEx Cups. The Sunday Night Baseball matchup and potential World Series preview between the Yankees and Dodgers averaged 711,320 OOH viewers on ESPN and peaked at 8:54 PM with 9:15,325 OOH viewers. The Manchester United vs Wolverhampton game on NBC Sports on Monday afternoon averaged 642,000 OOH viewers and peaked at 4:28 PM with 731,320 OOH viewers. The two teams settled for a draw.

 

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.