NFL Dominates the Top Ten

NFL games filled nine of the top ten spots in terms of Out-Of-Home (OOH) audience size according to Tunity Analytics. ESPN, NFL Network, Fox, CBS and NBC were all included. Tunity provides estimates for individual games rather than aggregating regional games. The only exception this week to an NFL sweep of the top ten was LSU vs Auburn on CBS. This college game averaged 2,276,000 OOH viewers.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.