NFL, MLB Playoffs Thriving

Per usual, the NFL dominated the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for overall programs as it accounted for eight out of ten programs. The NFL scheduled ten early games in the 1 PM window and only two in the late 4 PM window. One of the two 4 PM games was Packers-Cowboys on FOX and was nationally televised. The lopsided game in the Packers’ favor averaged an OOH audience of 5.38MM and the games peaked at 5:20 PM with an OOH audience of 6.16MM. 


The two non-NFL programs that made the Top Ten were two college football games. Auburn-Florida on CBS averaged 2.12MM OOH viewers and Michigan St-Ohio St on ABC averaged 1.6MM OOH viewers, good for the eighth and tenth spots. Further, the two games were the fifth and seventh most-watched college football games of the season, respectively. 


The beginning of the MLB playoffs has gotten the attention of OOH viewers as MLB programs snagged six out of ten spots on the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for non-NFL programs. Every Game 1 of each Division Series made the Top Ten as well as the AL Wild Card Game and one MLB Tonight. Iowa-Michigan on FOX and Georgia-Tennessee on ESPN were two other college football games that made the Top Ten, in addition to Auburn-Florida and Michigan St-Ohio St. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.