NFL Moves to Four Nights This Week and Games From Each Night Made the Top Ten

In addition to football games on Monday, Thursday and Sunday, the NFL scheduled two Saturday games last week and both made it into the Tunity Analytics Top Ten. The average Out-of-Home TV audience for the early Texans/Jets game on NFLN/NBC was 1,820,000 and the average OOH TV audience for the late Browns-Broncos game on NFL Network/FOX was 2,424,000. All four NFL networks and all four days made it into the Tunity top Ten.

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.