NFL Playoffs, Bob’s Burgers and Jeopardy: GOAT Draw Significant OOH Audiences

The Tunity Analytics Weekly National Out-of-Home Viewer Rankings had a diverse collection of programs as sports, news and entertainment programs were all represented. The four NFL Divisional playoff round games took the first four spots and two NFL pregame shows, Football Night in America and The NFL Today, followed. The Texans-Chiefs game on CBS was the most-watched NFL playoff game of the postseason among OOH viewers thus far as it averaged 9.35MM OOH viewers and peaked at 4:38 PM with 10.77MM OOH viewers. 


Bob’s Burgers claimed the seventh spot and was the most-watched non-NFL related program. The episode benefitted from a strong lead-in as it followed the Seahawks-Packers game on FOX. Two Fox News programs, America’s Newsroom and Outnumbered, claimed the eighth and tenth spots, respectively. Familiar face, ESPN’s Pardon the Interruption, cracked the Top Ten as Monday’s episode took home the ninth spot. 

As previously mentioned, Bob’s Burgers was the most-watched non-NFL program of the week among OOH viewers and thus tops the Top Ten Entertainment. ABC had a strong week as it accounted for four programs, including three Jeopardy: GOAT’s and fan favorite, The Bachelor. Newcomers, NBC’s Lincoln Rhyme: Hunt for the Bone Collector and HGTV’s Beachfront Bargain Hunt, claimed the fifth spot and tenth spots, respectively, and returning to the Top Ten Entertainment include NCIS, Bless the Harts and FBI

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.