NFL Playoffs, Bowl Games and Golden Globes Attract OOH Viewers

As expected, OOH viewers came out in droves to tune into the NFL playoffs and college football bowl games, accounting for eight of ten programs in the Tunity Analytics Weekly National Out-of-Home Viewer Rankings. The four NFL Wild Card Weekend games claimed the top four spots with Bills-Texans snagging the top spot as the game averaged over 8MM OOH viewers. 


Three college football bowl games made the Top Ten this week with the Vrbo Citrus Bowl between Michigan and Alabama leading the charge averaging over 2.1MM OOH viewers, good for the eighth spot. The Rose Bowl between Oregon and Wisconsin and the Outback Bowl between Minnesota and Auburn took home the ninth and tenth spots, respectively. 


OOH viewers continued to show interest in awards shows as the 77th Annual Golden Globe Awards on NBC averaged an impressive OOH audience of nearly 2.5MM. The Seahawks-Eagles game on NBC which preceded the program provided a perfect lead-in for the awards ceremony. 


In addition to the 77th Annual Golden Globe Awards, familiar faces making the Top Ten Entertainment include NCIS: New Orleans, FBI, Home Town, Flip or Flop and Property Brothers: Forever Home. Two New Year’s Eve programs made the Top Ten as well. In total, NBC accounted for four programs, HGTV accounted for three, CBS accounted for two and ABC accounted for one. 


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.