To no surprise, the NFL continued its dominant run as it once again swept the Tunity Analytics Weekly National Out-of-Home Viewer Rankings for overall programs. In an effort to shed light on other programs that fair well, we will be including a Top Ten for non-NFL programs in addition to our Top Ten for overall programs in our weekly recaps. 

8. That’s the number of underdogs that won their game in the NFL on Sunday. When the unexpected happens, Out-of-Home viewers tend to tune in. The five CBS early games combined to average 11.76MM OOH viewers, good for the #1 spot on the Top Ten for overall programs. The Thursday Night Football game between the Eagles and Packers on FOX & NFL Network snagged the third spot as the game averaged 5.59MM OOH viewers. The game was the second most-watched Thursday Night Football game of the season and third most-watched primetime NFL game of the season. The Sunday Night Football game on NBC between the Cowboys and Saints took home the sixth spot as it averaged 4.68MM OOH viewers. The game was the second most-watched Sunday Night Football game of the season, falling 10k OOH viewers short of the Week 1 matchup between the Steelers and Patriots.

Though OOH viewers turned out in big numbers to watch NFL games, they also had interest elsewhere. College football programming accounted for six spots on the Top Ten for non-NFL programs with the B1G matchup between Ohio State and Nebraska on ABC leading those programs as the game averaged 1.22MM OOH viewers. SEC matchups Ole Miss vs Alabama and Texas A&M vs Arkansas also cracked the Top Ten as they snagged the ninth and tenth spots, respectively. 

The most-watched non-NFL program of the week was WWE Wrestlemania’s Legendary Moments on FOX, averaging 1.38MM OOH viewers. Though up against fierce competition in four NFL late games, WWE Wrestlemania’s Legendary Moments caught the attention of OOH viewers. This was the highest WWE program in terms of OOH audience since Tunity Analytics began regularly reporting.

The season premieres of 60 Minutes and The Simpsons both made the Top Ten, taking the fourth and eighth spots, respectively. Placement is key for both of these programs as they follow the late NFL games. NFL watchers have about an hour to kill between the end of the late NFL games and the start of Sunday Night Football – 60 Minutes and The Simpsons in this hammock spot are great ways to do it.

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Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.