NFL Showing No Signs of Slowing Down

The NFL has gotten off to a hot start as it continues to dominate the Tunity Analytics Weekly National Out-of-Home Program Rankings. Week 1 tradition of having two Monday Night Football games has proven beneficial, as the early game between the Texans and Saints averaged an impressive 6.98MM OOH viewers and the last game between the Broncos and Raiders averaged 4.4MM OOH viewers; the one Week 2 Monday Night game between the Browns and Jets averaged 4.64MM OOH viewers. NFL games and programming had a clean sweep of the Top Ten for the week of September 9th and claimed 9/10 spots in the Top Ten for the week of September 16th.


Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.