NFL Takes Out the Brooms

Week 2 of the NFL season is in the books and it absolutely dominated the Tunity Analytics Weekly National Out-of-Home Top Ten Viewer Rankings. The five 1 PM games on FOX took home the first spot as they combined to average 16.1MM OOH viewers. 


The Thursday Night Football and Sunday Night Football found spots on the Top Ten as well. Thursday night’s game between the Bucs and Panthers on NFL Network snagged the fifth spot as it averaged 4.6MM OOH viewers and peaked at 9:27 PM with 5.5MM OOH viewers. The Sunday night game between the Eagles and Falcons averaged 3.6MM OOH viewers and peaked at 9:14 PM with 4.4MM OOH viewers, good for the seventh spot. 


Going back to Monday, September 9th, there were two Monday Night Football games on ESPN per Week 1 tradition, and they claimed the fourth and sixth spots, respectively. The earlier of the two, Texans vs Saints, averaged nearly 7MM OOH viewers and peaked at 8:37 PM with 8.5MM OOH viewers. The late game between the Broncos and Raiders averaged 4.4MM OOH viewers and peaked at 10:32 PM with 6.3MM OOH viewers. 




Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.