Notre Dame-Georgia Draws OOH Viewers’ Attention, NFL Continues to Roll

By Paul Lindstrom, Head of Research & Analytics
Tuesday, September 24, 2019

The Fighting Irish went on the road and took on the Bulldogs in what was a much closer game than anticipated, and Out-of-Home viewers took notice. The game on Saturday night averaged 2.95MM OOH viewers on CBS and peaked at 9:11 PM with 3.67MM OOH viewers, making it the third most-watched college football game of the season among OOH viewers. The game was the only college football game to make the Tunity Analytics Weekly National Out-of-Home Viewer Ranking, coming in at #7. 

 

ESPN’s Monday Night Kickoff cracked the Top Ten for the first time this season, averaging an OOH viewer audience of 2.36MM, good for the #9 spot. The Monday Night Football game which followed, Browns vs Jets, averaged 4.64MM OOH viewers and snagged the #5 spot on the Top Ten. The game was the second most-watched MNF game this season behind the Week 1 matchup of Texans vs Saints.

 

Paul Lindstrom, Head of Research & Analytics
Paul Lindstrom
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an innovation, research, and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity’s traffic, tuning, and attention data.